In April 2021, Langton’s and Barossa Grape & Wine Association present Australia’s most prestigious regional wine auction.
Since 1965 the Barossa Wine Auction has been an icon event during the biennial Barossa Vintage Festival.
For the first time the highly anticipated Barossa Wine Auction will hold two LIVE auctions; one in the traditional home of Barossa on Friday 16 April 2021 and the second in Sydney on Thursday 29 April 2021. Wine investors unable to attend either event can bid live via the Langton’s brokerage team. As with previous years an online auction will also be available. The 2021 auction features a record-breaking 160 lots from more than 50 Barossa wineries.
Wine collectors from around the world are expected to bid at the Barossa Wine Auction in 2021. Langton’s Head of Auctions Tamara Grischy says ‘access to these wines, curated by world-class winemakers, is exceptionally rare. In some instances, only a few bottles exist of a certain wine and the Barossa Wine Auction is the only way you can access them’.
‘…secondary wine auction market sees no signs of slowing down.’
Despite the challenges of 2020, the secondary wine auction market sees no signs of slowing down. Grischy says of the current market conditions, ‘We have been really encouraged by the last several months. There is certainly an appetite for rare, distinguished and exclusive Barossa wines’.
This year the auction will be supported by four auction ambassadors, Fine Wine Expert, Andrew Caillard MW, Winemaker Alex Head, Wine Writer, Erin Larkin and Wine Communicator, Jane Thomson. ‘There is something for all collectors and investors at the auction. You can be a collector just starting out and building a cellar or a discerning collector with thousands of bottles, there will be an auction lot for everyone’. Alex Head, Head Wines Proprietor and Barossa Wine Auction Ambassador.
The 2021 Barossa Wine Auction is delivering verification of this provenance on all wines in the auction via a world-first, digitally interactive experience using near field communication (NFC). Powered by Cellr’s connected packaging solution, buyers can simply tap their smartphone on the Barossa Seal of Provenance to be immersed in the latest brand experience.
The auction lots feature rare and distinguished Barossa wines with significant large-format investment opportunities; 68 Magnums (1.5L), eight Double Magnums (3L), 13 Imperials (6L), one Salmanazar (9L) and one very rare Melchior (18L) featuring across the three auction formats.
The lots expecting to drive significant interest are; Barossa ‘100 Point’ Collection; Penfolds Bin 95 Grange 2016 6L Imperial; Torbreck RunRig 2017 Imperial; Barossa Young Guns of Wine Collection, the Henschke and Hutton Vale Ultimate Authentic Barossa Experience and many more!
‘The Live auction lots this year are exceptional and with the expansion into Sydney with a live auction event, we are expecting the auction sales to exceed those achieved during the 2019 Auction’, says James March CEO Barossa Grape and Wine Association. ‘This auction demonstrates that the wines crafted in Barossa are some of the finest wines in the world’.
Part proceeds will be donated to local charity BGWA Community Sub Fund that aims to better equip members with skills to identify and support their community with issues relating to mental health.
You can view an excerpt of the 2021 Barossa Wine Auction catalogue here