Barossa’s global wine exports have reached a record value, Wine Australia’s September 2019 Wine Export Report announced last week. The Barossa Zone, encompassing both Barossa Valley and Eden Valley, showed an impressive 28% growth in the past 12 months to reach a total value of over $211 million.
The strength in Barossa’s premium wine offer is reflected in the dramatic year on year increases in both volume and value. The average value for Barossa Valley wine exports is up 44% to $20.33/l, five times the national average of $3.74/l.
Barossa tops the country’s premium wine producing regions in volume, exporting over 12.5 million litres in the 12 months to September 2019, up 12%.
Barossa Grape & Wine Association is delighted with the result; market share growth of almost $100 million over nine years. This indicates a sustained increase in demand for Barossa wines and the success of the regional export strategy combined with the efforts of Barossa wine companies focused on growth in overseas markets.
Yalumba Family Winemakers Managing Director Nick Waterman said:
“Wine Australia’s Far from Ordinary campaign, together with a significant focus from our distributor in the USA saw Yalumba and our key Hill Smith Family brands achieve significant increases in sales, a trend we hope continues. Barossa continues to a be region recognised by US trade and consumers as producing a diverse range of high quality wines.”
While China maintains its position as the region’s most valuable export market, encouraging growth has been seen in the US, with average per litre value up 11% to $12.33/l and a total value of $15 million, up 6%.
Nationally, bottled wine exports have increased 7% in value, reaching $289 billion.
Wine Australia Chief Executive Office Andreas Clark commented:
“The growth in value reflected a strong underlying story with growth in all price segments above $5 per litre, with wine shipped at an average value of $10 per litre and above, reaching record levels for both value and volume.”